What Kind of PR Firm Are You Looking For?

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Optimism vs. Reality in the World of Strategic Communications

1. I want to hire a large, well-known agency that:

2. Regularly sends over cookie baskets and bottles of champagne

3. Buys huge bouquets of fresh-cut flowers for their reception area

4. Takes me out to 3-hour lunches

5. Tells me whatever they think I want to hear

2. I’m looking for a strategic partner that:

   1. Is well-versed in vanity metrics

   2. Can slice and dice numbers to help me showcase my value to upper management

   3. Doesn’t bother me with any questions

   4. Takes none of the credit but all of the blame

3. I am just seeking short-term support for one announcement, and looking for a professional who:

   1. Has high-level relationships with top-tier media contacts that they will fully leverage on my behalf 

   2. Won’t require a contract, and is open to working on spec

   3. Sets pricing based on “results”, rather than on the time required to achieve them

   4. Will allow me to determine what kind of results I believe merit payment after the fact

4. When it comes to PR, I believe:

   1. Traditional media isn’t valuable, because we really can’t prove where that huge spike in traffic came from

   2. Paid media is just as credible as earned

   3. I should be able to pay with an IOU from my upcoming Initial Coin Offering (date and details still TBD)

   4. I shouldn’t have to even think about it, because my company is so unique it will just go viral on its own

5. Successful PR and Communications programs require a combination of:

   1. Strategic planning and solid execution

   2. Quality content and visible positioning

   3. Credibility and persuasion

   4. Flexibility and perseverance

   5. All of the above

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Ready to meet the PR match for your dreams?  Let’s talk Helium Communications